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Bord Bia – the hole gets deeper!

Global demand for beef is rising year-on-year while beef supply tightens (1). In theory, this should mean higher prices for high-quality beef producers. In Ireland, beef prices are down almost 20% in a matter of months. The EU’s own Spring 2026 Agriculture Short-Term Outlook (2) says that demand for beef remains robust – the gap… 

Beef Plan Movement Warns Against Penalising Low-Stocked Holdings

A sharp divide has emerged within the Irish agricultural sector following recent comments by Irish Creamery Milk Suppliers Association (ICMSA) President Denis Drennan regarding the definition of an active farmer under new Common Agricultural Policy (CAP) proposals. Mr. Drennan suggested that a minimum stocking rate of 1.0 Livestock Unit per Hectare (1 LU/Ha) should be… 

​A Tale of Two Standards: Beef Plan Movement Demands the Same Transparency for Brazilian Beef as Recent Chicken Recall

​The Beef Plan Movement is demanding immediate answers from the Food Safety Authority of Ireland (FSAI) over a glaring double standard in how food safety crises are handled in this country. We want to know why a recent contamination issue in poultry was met with total public transparency, while a severe incident involving carcinogenic hormone-treated… 

Beef Plan – Murrin deflecting attention won’t work!

The Beef Plan Movement has recently highlighted attempts to portray Irish beef farmers as hypocrites. Bord Bia Chairperson Larry Murrin has recently stated that Irish beef farmers have no objection to using South American grain in animal feed. This claim has been widely reported across major media outlets. However, we view it as a distraction,… 

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